Primer Isn’t Optional

Most people think of primer as an optional step. I don’t!! In fact, I believe primer is one of the most important steps in any makeup routine. Why? Because great makeup doesn’t begin with foundation, eyeshadow, or mascara. It begins with creating the perfect canvas. Many people think of primer as a single product, but […]

Why Professional Eyeshadow Brushes Make a Difference!

Have you ever applied eyeshadow at home and wondered why it doesn’t look quite the same as when a makeup artist applies it? The answer may not be the eyeshadow itself. It may be the tool you’re using. Many people still rely on disposable sponge-tip applicators because they’re familiar, convenient, and often included with makeup […]

Eyebrows 101

Discover techniques and products to help you enhance your brows without tweezing, waxing or permanent color! Read the helpful brow tips below to learn more about brow anatomy and different brow shapes. The Anatomy of an Eyebrow Eyebrows frame the face, and the best natural makeup looks start with a great brow. Wearing the right […]

Artistry for Different Eye Shapes

All eyes have their own unique shape, and they are all beautiful. Use our makeup tips and tutorials to create a more balanced looking eye for your specific shape. HOODED Use matte, neutral, mid-toned shadow to help create the illusion of a crease on this eye shape. Open the eye area by adding light, shimmery […]