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Making Beauty Personal

How Young Is Too Young for Skincare?

A smiling young girl wearing a soft headband applies white face cream to her cheeks while looking into a bathroom mirror. Text beside her asks, “How Young Is Too Young for Skincare?”

Kids are becoming interested in skincare earlier than ever. But does an 8-, 10-, or 12-year-old really need a multi-step skincare routine? Usually, no. That doesn’t mean they shouldn’t learn to take care of their skin. Childhood and the preteen years can actually be a great time to establish simple, healthy habits that last a […]

Meet Your Skin’s Overachiever: Vitamin C (The One Serum You Shouldn’t Skip)

Promotional graphic featuring Merle Norman Brilliant-C Brightening Serum surrounded by warm golden accents and an orange slice. Text reads, “If you have to pick one serum, make it Vitamin C,” and notes that it is for all skin types and concerns with dullness and discoloration.

There are plenty of serums to choose from, and layering serums can be a great way to target multiple skin concerns. But if you’re going to choose just one, make it Vitamin C. There’s a reason Vitamin C has become a dermatologist-favorite skincare ingredient (including my personal dermatologist). This powerhouse antioxidant can help brighten dull […]

Summer Ends. SPF Doesn’t.

A seasonal promotional graphic transitions from a sunny beach on the left to colorful autumn leaves on the right. Large text reads, "Summer Ends. SPF Doesn't." Below are four Merle Norman products with SPF: Foundation Primer Plus SPF 15, Anti-Aging Complex Eye Treatment Broad Spectrum SPF 15, Preventage Firming Defense Crème Broad Spectrum SPF 15, and Perfecting Makeup Broad Spectrum SPF 25. At the bottom, the message reads, "The sun still shines through the clouds. Protect your skin every day." The design emphasizes the importance of daily sun protection throughout every season.

Summer May Be Ending… But SPF Season Isn’t As the temperatures begin to cool and the kids head back to school, many people pack away more than just their flip-flops. They also put away their sunscreen. That’s one skincare habit I hope you don’t. The Sun Doesn’t Take the Fall Off Just because summer is […]

Serum Secrets: Can You Layer Them?

An educational skincare infographic titled "Serum Secrets" explains how to layer facial serums correctly. Three illustrated serum bottles represent different formula weights, beginning with a lightweight serum, followed by a targeted treatment serum, and ending with a richer serum. The infographic advises allowing each serum to absorb before applying the next, following the rule of "Thin to Thick," then sealing in hydration with moisturizer and using sunscreen during the day. The design concludes with the reminder, "Layer Thin → Thick. Love Your Skin!"

If you’re only using one serum, you may be missing out. Most people have more than one skincare concern—fine lines, dryness, dullness, uneven tone, or loss of firmness. The good news? You don’t have to choose just one serum. You can layer them. Why Serums Matter Serums are the treatment step in your skincare routine. […]

Primer Isn’t Optional

A retro television-themed graphic showcases three Merle Norman primers in separate panels labeled as different TV channels. Channel 1 features Foundation Primer Plus SPF 15, Channel 2 features Eye Shadow Primer, and Channel 3 features Mascara Primer. The headline reads "Prime Time," with the tagline "Three Primers. Three Jobs. One Beautiful Result." A banner at the bottom states, "Every great makeup look starts here."

Most people think of primer as an optional step. I don’t!! In fact, I believe primer is one of the most important steps in any makeup routine. Why? Because great makeup doesn’t begin with foundation, eyeshadow, or mascara. It begins with creating the perfect canvas. Many people think of primer as a single product, but […]

$ Skipping This One Skip Is Costing You $

An educational skincare graphic titled "Don't Skip Toner" features six Merle Norman toners alongside information explaining that toner provides a final cleanse, refreshes and balances the skin, prepares pores, and helps serums and moisturizers work more effectively. The graphic concludes with the message "Prep. Protect. Perform."

When people simplify their skincare routine, toner is usually the first product they eliminate. Ironically, it’s also one of the most important. Toner is often one of the least expensive products in your skincare routine, yet it’s the step that helps prepare your skin for some of the most expensive products you’ll apply. If you’re […]

Has Your Skin Outgrown Moisture Lotion?

Merle Norman Moisture Lotion facial moisturizer in a 4 oz bottle, featured with botanical accents and a creamy texture backdrop. Lightweight hydrating lotion helps replenish moisture, soften skin, and maintain a smooth, healthy-looking complexion for daily skincare routines.

If you’ve been using Merle Norman Moisture Lotion for decades, you’re not alone. In fact, many of our longtime clients have been loyal to this product since they were teenagers or young adults. It’s familiar, dependable, and has been part of their daily routine for years. But here’s an important question: Has your skin changed […]

Why a Monthly Express Facial Can Transform Your Skin

Collage featuring four facial mask treatments with natural ingredients and skincare benefits. The masks include Purifying Apple & Cinnamon, Soothing Oat & Chamomile, Hydrating Lavender & Ginseng, and Retexturizing Pumpkin & AHA, displayed with coordinating botanicals, fruits, and skincare application tools.

Healthy, beautiful skin isn’t achieved in a single appointment—it’s the result of consistent care, regular evaluation, and using the right products for your skin’s changing needs. That’s exactly why our Complimentary Express Facial has become one of the most popular services at Merle Norman Cosmetics Elmhurst. A Simple Way to Stay Consistent Life gets busy. […]

In What Order Should You Apply Your Skincare Products?

One of the most common skincare questions is: “Am I applying my products in the right order?” The truth is, even the best skincare products may not perform as effectively if they are applied incorrectly. Proper layering allows each product to absorb properly and helps your skin receive the maximum benefits from your routine. A […]

Are You Using Too Much Skincare Product?

When it comes to skincare, more product does not always mean better results. In fact, overusing products can lead to irritation, clogged pores, wasted product, and even make your skincare routine less effective. Using the right amount helps your skin absorb products properly while also helping your favorite skincare products last longer. Here’s a simple […]