Keeping your cosmetics fresh isn’t just about performance—it’s about safety. Over time, makeup can collect bacteria, lose its effectiveness, and even cause skin irritation or infections. Regularly replacing your products helps ensure cleaner application, better results, and healthier skin.
If your mascara is flaking, it’s probably past its prime. If your eyeliners are dry or don’t apply smoothly, think back to when you bought them. Use the parameters below to check the shelf lives of your products once they’ve been opened.
If it’s time for a replacement or new shade, we’re here for it!
EVERY 3 to 6 MONTHS
Replace your mascaras.

EVERY 6 MONTHS
Replace brow gels, brow powders & liquid eyeliners.

EVERY 6 to 12 MONTHS
Replace concealers; cream, liquid, powder &
compact foundations; cream shadows & blushes;
powder shadows & blushes; foundation primers; face powders.

EVERY 12 to 24 MONTHS
Replace lipsticks, lip balms, lipliners & brow pencils.

EVERY 12 to 36 MONTHS
Replace lip glosses.
EVERY 24 MONTHS
Replace pencil eyeliners.

